Getting a “no” or “I’ll think about it” after presenting a business pitch can be disappointing. A lot of the time, pitch ideas are rejected because it’s not structured clearly for the decision-maker. Strategic thinking and structured ideas are the pillars of a perfect pitch . The best ideas go unsold if they lack a compelling approach. A business case helps decision-makers see the bigger picture of a project. The case should weigh out the problems of the project, the various solutions, finances as well as risks and benefits. When making a business case , not only do you have to thoroughly research these points and present them clearly and simply, you also have to base it on facts and statistics rather than personal opinions. When you get down to the insights and statistics behind a business case, there’s usually a lot to unpack. How do you decide which to use and which would be useful? We’ll discuss The Pyramid Principle and the SCQuARE Model, the two thinking models that can h...